Just before San Diego Comic-Con began late last week, Lucasfilm Ltd. secured a new web domain in multiple variations. The new domain, starwarsrisetopower.com (Star Wars: Rise To Power) was purchased through their traditional corporate registrar C&C Corporate Domains on July 19, 2017. Lucasfilm continually acquires domains for various reasons, and not all of them are exclusively for upcoming projects. It is standard practice for corporations to pick up domains simply so that others in public can’t use them. There is also no real hard and straight rules when it comes to speculating about these web addresses outside of Lucasfilm. For example, the company never procured the domains for Star Wars: The Last Jedi or for their amusement park Star Wars: Galaxy’s Edge. Both of which were snatched up by regular folks hoping to make a sale of that spot on the internet.
March 5, 2018
February 7, 2018