If there is one word to describe the Star Wars fandom, it’s consistency. For the third year, fans are swirling with questions as to when the theatrical trailer for a Star Wars film will drop along with its ticket sales. With the weather turning colder and leaves falling out of the sky, so means the fires of speculation on when these events might happen.
For Star Wars: The Force Awakens, the mood for the trailer was electric. There on October 19th, during Monday Night Football, we all finally got to see and more importantly hear our new heroes in one fantastic trailer. This new peek into for Star Wars: The Last Jedi will have a different sort of flavor, in that it won’t be debuting a new era for fans, as it will instead showcase what’s next in our saga.
Rumors have been blazing for months, that this trailer and ticket sales will mirror that of Star Wars: The Force Awakens by debuting on Monday Night Football on ABC. There, a vast audience of “regular movie-going fans” will be reminded that there is a new Star Wars movie this Christmas. The latest rumors have the trailer coming this Monday on Columbus Day during Monday Night Football. This date is earlier than the previous two films. Star Wars: The Force Awakens and Star Wars: Rogue One, which debuted their trailers on October 19th and 13th respectfully. Marketing plans don’t exactly mirror each other from film to film, and prior history doesn’t dictate future results. But with smoke, there’s fire, and for this trailer, the room is choking with it. Mainly due to our hero of the ages, Mark Hamill who tweeted this trailer release date a few weeks ago. Only to then delete that Tweet promptly, with a joking nod that we all know and love.
If the trailer for Star Wars: The Last Jedi is coming on Monday, then the question remains for its ticket sales. Many of us will remember the online debacle that took place during ticket sales for Star Wars: The Force Awakens. That event will always be remembered as “the night of the 404” with dreadful screens of SQL database errors flashing up on fan’s screens. Those thousands of patrons swamping the purchasing systems of the major ticket sellers, bringing it down for hours. Many groups hoping to secure tickets for theater engagement parties found themselves sunk. The story for Star Wars: Rogue One, which went on sale weeks after its theatrical trailer on November 25th, saw little to no disruption.
The smoke billowing for ticket sales ramped up this morning when Jeremy Conrad (formerly FuriousFanboys.com) citing on his Periscope show, that major theater retail chains Regal and AMC have begun entering in Star Wars: The Force Awaken on their systems.
“They got a notice on Monday, to put the tickets into the system. They will be masked and hidden online and on the theater kiosks and theaters until Monday. But then on Monday, their corporate offices will send an email this is what time you can sell tickets today”.
I reached out to Jeremy, and his source seems solid on this one. It looks very much like advanced tickets will be sold this Monday night after the trailer is released. Let’s just hope the online systems of ticket retailers are ready. For this Author, I will be heading down to my local theater to buy them in person. I will not suffer another night of the long 404’s.
Watch this space.