Within the last several months a dialogue has risen in the Star Wars fandom about this new term “gray Jedi.” Just like most speculation, it’s born in the bowels of some discussion forums or social media platform. There, it builds up enough awareness that eventually a clickbait lighthouse rises from the shore, shining its beacon for internet entertainment publications to hone in on. Those writers rush to the light, pick up this devilry and run it up the masts for all to see. Then, unfortunately, and unscrupulously, it ends up in the Hollywood Trades giving many of us a headache in our eye.
It’s not often when a big event arises that you feel compelled to walk away from the keyboard. With the theatrical trailer release of Star Wars: The Last Jedi and the heaviness that ensued soon after, walking away felt like a flight response. After watching the trailer several times, it felt as if a mortar shell had gone off, leaving my brain soaked with a sort of ringing in the ears you get from a concussive wave. Like Tom Hanks character on Omaha beach during the film “Saving Private Ryan.” – my mind stumbling, everything slighted muted, confusing and surreal.
I love nights like this. Tonight, after months of waiting we have our theatrical trailer for Star Wars: The Last Jedi. The mood tonight was electric and could be felt pretty much everywhere. From the concourse of the Alamo Cinema Draft House here in Virginia to Star Wars Twitter, this glimpse into the next chapter of our saga has everyone buzzing. All that hype and pressure was blown away by the performance of Director Rian Johnson and his crew for Star Wars: The Last Jedi. A marvelous trailer for what will be an incredible film.
Director Rian Johnson took to the Twitter show “What’s Happening Now!” to showcase the last missing piece of the marketing package for Star Wars: The Last Jedi, it’s poster. The poster which has Luke Skywalker predominately hovering above the main cast of characters in a red and white ensemble is nothing short of a masterpiece. The dichotomy between Rey on the left and Kylo on the right symbolizes the divide between each shade of the Force. What I love most about this poster is Leia, which given her position in the poster steals it for me. This just might be my favorite Star Wars movie poster outside those from the original trilogy.
It always amazes how a simple advertisement for something we know is coming can still rev our engines and get out heart beating just a little bit faster. Many of us are on trailer watch for Star Wars: The Last Jedi and today we expected a deluge of tv spots announcing it. Well, a few hours ago it all started with two new ads showcasing the trailer for tomorrow’s Monday Night Football game. The spots are quick and beautiful and also confirm our story from last week about tickets sales as well. Tickets for the film will be sold starting Monday night as well.
Enjoy the spots everyone and watch this space. There are bound to be more coming in the hours ahead.
TV Spot 2
— Good Morning America (@GMA) October 8, 2017